About Supercheap Auto
Make It Super
Supercheap Auto is a thriving specialty retail business, specialising in automotive parts and accessories. We also stock a wide range of tools and accessories for the DIY home handyman as well as products for travel, touring, outdoors, garage and the shed. As the inaugural Super Retail Group brand established in 1972, Supercheap Auto has since grown into a major specialist retailer with over 300 stores across Australia and New Zealand and more than 3,800 team members. Supercheap Auto attributes its success and expansion to the emphasis placed on team members, stores and an extensive product range.
The product portfolio in the Supercheap Auto business comprises over 10,000 different items available in store. Ensuring an expansive product range for automotive maintenance and accessories, tools and outdoor equipment, Supercheap Auto has become an industry leader in aftermarket automotive accessories.Supercheap Auto covers everything from automotive parts and accessories, handyman items, tools and equipment to basic marine and motorbike products:
- Car care
- Exterior accessories
- Hand tools and power tools
- In-car stereo equipment
- Lighting and electrical
- Oils, filters & additives
- Outdoor equipment & accessories
- Seat covers and interior accessories
- Spare parts
- Paint and panel
In 1972 Reg and Hazel Rowe founded an automotive accessories mail order business. By 1974, the business had a turnover of $1 million and opened its first retail location in Brisbane, QLD. In 1993 the business was operating seven stores when Bob Thorn joined the company as Director of Retail Operations. Within 12 months the number of stores operating increased to 14 and Bob Thorn was appointed General Manager. In 1997 Bob Thorn was appointed Managing Director and served in this role until January 2006, during his tenure the business quickly grew to over 200 stores.
Supercheap Auto acquired the Perth based Marlows business in May 2003. Marlows was the largest independent retailer of automotive parts and accessories in Western Australia and South Australia at that time, operating 20 stores in Western Australia, South Australia and Victoria under the Marlows and Rocca Bros brands. These stores were rapidly rebranded as Supercheap Auto stores following completion of the acquisition and fully integrated into Supercheap Auto's operations. In November 2003 Supercheap Auto opened its first seven stores in New Zealand, all seven stores were opened on the same day and over 13,000 customers visited the stores during the first two days of trading. Supercheap Auto currently has over 40 stores trading in New Zealand.
In July 2004, the company listed on the Australian Stock Exchange, the initial public offering was well received in the market and in fact was oversubscribed resulting in a scale back of the general public offering.